Questions: What is your favorite dress from the Spring 2012 collection

Answer View it on our facebook fanpage and write the name of your favourite dress from the collection on the wall

• Follow us on twitter and tweet us @asakeoge the name of your favourite dress from the collection
• Must be 18+
• Winner has one week to claim prize after which it will be give to someone else.

It would run from now up until 10th of March whereupon the winner will be announced and get the item by the end of march.

The animal dress is from the yet unreleased Autumn 2012 collection. So the winner gets to wear a dress from a yet unreleased collection before it goes mainstream.

COMPANY PROFILE

ÀSÀKÉOGÉ pronounced (A-SHA- KE-O-GE). ‘Asake’ is the founder’s native name and ‘Oge’ means Fashion in her native Yoruba language.

The London based brand, was founded by Oluyomi Asake Agoro from Nigeria, West Africa. The idea was borne in March 2009 at the London Metropolitan Fashion and Dance Charity Show when she was invited to come up with a collection for the fundraiser.

Officially launched with the “Afrolosophy” collection in spring 2010, ÀSÀKÉOGÉ had a clear vision, to design and produce garments that women of all shapes and sizes would love to wear. Specializing in custom-made womenswear with a passion for bold colours and prints borne from her roots and guided by a strong British tailoring influence, ÀSÀKÉOGÉ

designs and produces limited edition ready to wear and one-off garments for the fashion forward woman. Each garment is tailored with attention to detail and emphasis on the feminine silhouette.

The ethos of the label is individuality and uniqueness, it’s a brand for pace setters not fashion followers. The ‘Out Of Africa’ couture collection features exotic African animals and scenery hand painted with jewel embellishments while the ready to wear collection features cutting edge designs in bold prints and tailored silhouettes while a made to measure services is available for occasion and everyday wear.

The limited edition ready to wear is a solution to the fashion victim who finds it easier to follow high street trends as AsakeOge instead designs and produces original, contemporary pieces that set the trend. As well as being available online, bespoke services are also offered for that one-off outfit you need to stand out in the crowd.

Awards

Strides Media Awards Entrepreneur of the Year 2010

African Tourism Awards Finalist 2010

BEFFTA Best female Fashion Designer 2010

Life Changers Awards Best fashion Designer 2011

DESIGNER BIO

Àsàké is a 3rd generation seamstress, she grew up around the creative energy in a couture household where she was taught the importance of quality craftsmanship and attention to detail. She had a toy sewing machine aged seven and was always making clothes for her dolls. This enabled her to design and make garments for herself from the age of 15. She honed an innate skill by producing one-off pieces that soon drew the attention of those around her who requested to have garments made for them. The garments are handmade by Asake or manufactured using mostly silk, cotton and linen which are natural fabrics.

On moving to London to be with family and pursue a Masters degree in International Business Relations, she soon rediscovered her love of fashion when she was asked to come up with a collection for her school’s Fashion and Dance Charity Show.

She also took short courses in Womenswear, PR and Patternmaking at the London College of Fashion.

Her designs soon gained recognition within her community where she received awards and was featured in various print and online blogs. She has also been invited to showcase at different fashion shows most notable the African Fashion Week New York in July 2011.

Asake says, “My passion for individuality is apparent in every work I create, for me the wow-factor is non negotiable in my hand made garments. I love to enter a room and make heads turn.”

AFRICAN FASHION WEEK NEW YORK PRESS RELEASE

JULY 2011

Award winning label Asakeoge joined other established and emerging African labels in New York for the prestigious annual African Fashion Week 2011 which took place in July.

Since its inception, the London based label has styled artists and personalities for events and went on to be runner up for the African Tourism Awards. Asake was also nominated and subsequently won the Best Female Fashion Designer for the BEFFTA Awards 2010.

The inspiration behind the designs come from her roots and the 2010 couture collection features exotic African animals and scenery hand painted with jewel embellishments. The brand received an invitation to showcase at the African fashion Week New York 2011 The couture collection was featured and received much acclaim and was covered by media such as the Washington Post, Essence Magazine, New York Times and CNN.

The ready to wear draws from her couture roots with exaggerated shoulders, cinched waists and sharp silhouettes. It celebrates the classic feminine hourglass shape with a hint of the tribal. The ready to wear collection features cutting edge designs in bold prints and tailored silhouettes with the ethnic influence apparent and this has been featured in various print and online magazines in New York, Paris, London and Nigeria. The striking Animal Print Jumpsuit is presently on the cover of FAB Magazine distributed in over 25 countries worldwide.

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For a brand barely 2 years old the achievements has made the brand one to watch out for. Asakeoge has become one of the biggest designer brands in Diaspora promoting African/Nigerian Fashion. And the fashion world is now keener than ever to embrace the rich and vibrant culture that emanates so effortlessly from Africa, from the textures of the natural cloths to the prints and colours that appear so boldly and combine effortlessly

The limited edition ready to wear is a solution to the fashion victim who finds it easier to follow high street trends as AsakeOge instead designs and produces original, contemporary pieces that set the trend and select pieces are available on sale on the website www.asakeoge.com

 

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