Asa

Fresh off a successful European tour in August, international recording artiste Asa berths her sophomore album, Beautiful Imperfection, in the United States of America on September 6. The release is through her French record label, Naive Records.

In Beautiful Imperfection, the musician expands upon her emotional repertoire and distinctive musical style, which has its roots in her successful self-titled debut album, Asa released in 2007 – and she continues to charm music lovers across the globe with her unique fusion of reggae, pop, soul, R&B and an unmistakable Nigerian flavour.

The album will receive early programming in retail chains including Gap, Victoria’s Secret, Origins, Old Navy, Forever 21, White House Black Market, Torrid, PUMA, Pinkberry, Eileen Fisher, Chiccos, C.O. Bigelow,
Buckle, BCBG, and Anthropologie.

This is not the first time US fans will be listening to songs from the album as the singer, in June, had performed acoustic shows in New York and Los Angeles to promote the release of Beautiful Imperfection’. The album was rated 2 Most Added at CMJ AAA, and receives strong support from radio stations; KCRW & KPFK; Los Angeles, KGSR; Austin and KFAI; Minneapolis.

The singer continues to win global critical acclaim for her powerful smokey vocals and expressive songwriting: Teen Vogue compares her to “Amy Winehouse at her peak, Bob Marley and Marvin Gaye all in one”. BUST refers to her “smoldering vocals and beautiful and ultra-catchy melodies,” AOL praises the musician’s “swinging hybrid of soul, pop, reggae, and Nigerian music and sincere songwriting and mellow, seductive voice” and Yahoo! Music observes that “Asa’s smokey voice and velveteen melodies can’t help
but evoke a gentle joie de vivre”.

In related news, the new video for ‘Why Can’t We’ which features Asa at a dance party full of ’50s Technicolor rooms, pink balloons and a whole lot of boogying’, is also gathering a fan base all on its own – with music blog, KCRW calling it “a burst of positive energy” and AOL Spinner crowning it “a veritable summer anthem”.

“Obviously, we are excited that Asa’s music continues to attract a growing global audience,” said a representative of the singer. “That of course means more and more work, to improve her craft and to continue to produce the best music that she can. For all the love, Asa is grateful as always.”

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